Phytokeratin

Phyto keratin, also known as plant-based keratin, is a natural alternative to animal-derived keratin that is commonly used in hair care products. It is derived from plant sources such as corn, wheat, and soy and has been gaining popularity in recent years due to its numerous benefits for hair.

One of the primary benefits of phyto keratin is its ability to strengthen hair. Keratin is a key structural component of hair and is responsible for its strength and elasticity. Phyto keratin contains amino acids that are similar in structure to those found in hair, making it an ideal ingredient for repairing damaged hair and preventing breakage. It works by filling in the gaps in the hair shaft, which can be caused by heat styling, chemical treatments, and environmental factors, resulting in stronger and healthier hair.

Another benefit of phyto keratin is its ability to moisturize hair. This is because it contains amino acids that can penetrate the hair shaft and bind to water molecules, helping to keep hair hydrated and prevent dryness. Dry hair can lead to breakage, frizz, and dullness, so keeping hair moisturized is essential for maintaining healthy-looking locks.

Phyto keratin is also known for its ability to improve the texture of hair. It can help to smooth the cuticle layer of the hair, which can become rough and damaged over time. By smoothing the cuticle layer, hair appears shinier, smoother, and less frizzy. This can be particularly beneficial for those with curly or textured hair, as it can help to define curls and reduce frizz.

When it comes to choosing hair care products containing phyto keratin, it's important to look for those that contain a high concentration of the ingredient. Some popular products that contain phyto keratin include shampoos, conditioners, and leave-in treatments. The key is to look for products that are formulated specifically for your hair type and concerns.

One product that contains phyto keratin is the "Bliss Out Conditioner" by Unwritten. This conditioner is formulated with corn, wheat, and soy keratin to strengthen and repair hair, while also providing deep hydration. It is perfect for those with dry or damaged hair, as it can help to restore strength and moisture to the hair.

Another product from Unwritten that contains phyto keratin is the "Lit Up Conditioner". This conditioner is formulated with a blend of plant-based keratin and argan oil to provide both strength and hydration to the hair. It is particularly beneficial for those with color-treated hair, as it can help to prevent color fading and damage.

For those looking for a daily dose of phyto keratin, the "Vitamin Conditioner" by Unwritten is a great option. This conditioner contains a blend of vitamins, plant-based keratin, and other natural ingredients to nourish and strengthen hair. It can be used on a daily basis to help improve the overall health and appearance of hair.

In summary, phyto keratin is a natural and effective ingredient that can provide numerous benefits for hair. Whether you are looking to strengthen, moisturise, or improve the texture of your hair, phyto keratin can be a great addition to your hair care routine. By choosing products that contain a high concentration of the ingredient, such as the ones offered by Unwritten, you can achieve strong, healthy, and beautiful-looking hair.